FAQs
Frequently asked questions
What is CURRENT•LY Global?
CURRENT•LY Global is a creative strategy studio founded by Elliot Carlyle. We help brands amplify their voice with clarity, empower their impact with strategy, and design what’s next with creativity. Our approach blends cultural intelligence, human-centered design, and AI-powered insight to deliver brand strategy, creative direction, communications, and industry engagement that truly resonates.
Who do you work with?
We partner with visionaries, entrepreneurs, creative brands, fashion organizations, cultural institutions, and industry leaders who are ready to clarify their message, elevate their presence, and design their next chapter. From emerging designers to established corporations, our clients share one thing in common: the desire to build something worth believing in.
What services do you offer?
Our services include:
Brand Strategy & Positioning
Creative Direction & Storytelling
AI-Enhanced Insight & Research
Brand Voice & Messaging Development
Content Systems & Campaign Ideation
Industry Engagement & Executive-Level Relations
Guest Relations & Event Management
Public Relations & Communications
AI Integration & Future-Readiness Consulting
You can learn more about each service on our Services page.
What makes CURRENT•LY Global different?
We’re not a traditional agency. We don’t just produce pretty campaigns or write clever taglines. We help you uncover the truth of who you are as a brand, design a strategy to share it with the world, and use every tool — from cultural intelligence to advanced AI — to amplify your impact. We believe clarity is currency, and we’re here to help you own it.
How does AI fit into your services?
We believe AI is a powerful tool to enhance human creativity, not replace it. We use AI for advanced research, audience insights, trend forecasting, sentiment analysis, content ideation, and even process automation. This allows us to deliver smarter strategy, faster insights, and more effective creative solutions — while always keeping your brand authentically human.
Do you only work in fashion?
Fashion is in our DNA, but our approach is industry-agnostic. While we’ve partnered with leading fashion weeks, designers, and industry institutions, our framework works for any brand looking to clarify its message and deepen its impact — from cultural organizations to lifestyle brands, creative entrepreneurs, and beyond.
How do you approach brand strategy?
We start with deep listening and research to uncover your brand’s essence. From there, we build a clear, compelling strategy that defines your audience, voice, messaging, positioning, and goals. Our process is highly collaborative and tailored to each client’s needs — no one-size-fits-all here.
Can you help with events and activations?
Yes. We offer guest relations, event management, RSVP management, front-of-house planning, talent hospitality, and partnership strategy. Whether it’s a runway show, industry summit, brand launch, or private gathering, we ensure every detail feels elevated and intentional.
Do you offer public relations and media strategy?
Absolutely. We craft and share your story with clarity and strategy. From media outreach and press release development to interview preparation and communications planning, we ensure your message lands with the right audience, in the right way.
Do you offer one-on-one consulting or coaching?
Yes. Elliot Carlyle is a mentor and executive coach who offers tailored, one-on-one strategy sessions for individuals looking to define or evolve their personal brand, creative vision, or leadership approach. Inquire via our Contact page to learn more.
Where are you based? Do you work internationally?
We are proudly based in New York City but work with clients all over the world. Our approach is globally minded, culturally intelligent, and designed to translate across markets.
How can I get started?
We’d love to hear from you. Start by filling out the form on our Contact page or booking a Discovery Call. Let’s talk about your vision, challenges, and goals — and see how CURRENT•LY Global can help you amplify your voice, empower your impact, and design what’s next.
Still have questions?
Reach out anytime via our Contact page or email us at management [at] currentlyglobal.com.