"Salt" by Gospel Artist, Amethyst, and Avehre Now Available on All Digital Platforms
New Music Video Showcases Powerful Message & Collaborative Brilliance with Amethyst & Avehre
CURRENT•LY Global is proud to celebrate the release of the powerful new single and music video “Salt” by acclaimed gospel singer, songwriter, and recording artist, Amethyst. Now available across all digital streaming platforms, “Salt” is a soulful, spirit-filled anthem of purpose and presence.
The video, visually directed by Jerome Lucas, brings to life the heartfelt message behind the music, rooted in calling, identity, and divine essence.
We are honored to share that CURRENT•LY Global talent, Avehre, contributed significantly to this project. Avehre served as co-writer, vocal producer, and engineer, bringing his signature artistry and excellence to the production.
“Salt” Credits
Written by:
Adolphus “Scottie” Scott III
Sean Keys
Amethyst Turner
Brandon “Avehre” Smith
Produced by: Sean Keys
Guitars: Matt Schultz
Bass: Sean Byrd
Mixed by: Reginald Nicholas, Jr.
Mastered by: Rodger Willis
Video Directed by: Jerome Lucas
Watch the “Salt” music video now and stream the single on all major platforms.
Stay connected with CURRENT•LY Global as we continue to amplify purpose-driven artistry and support the creative journeys of our clients and collaborators.
Talent Update: BabyJo Features in A Ma Maniére x Nike Air Force 1 & Air Max 95 Campaign
We’re proud to share that CURRENT•LY Global talent Josiah, known professionally as BabyJo, is featured in the new A Ma Maniére x Nike Air Force 1 and Air Max 95 collaboration campaign, highlighting one of 2025’s most anticipated sneaker releases.
A rising recording artist and model based in Atlanta, GA, BabyJo brings his distinct style and creative energy to this high-profile partnership between A Ma Maniére and Nike—two brands celebrated for their commitment to storytelling, culture, and design. The collection, which includes premium iterations of the Air Force 1 and Air Max 95 silhouettes, released in June 2025, with early looks already creating buzz across the sneaker and fashion worlds.
This campaign marks another milestone in BabyJo’s rapidly growing modeling career. He made his runway debut at New York Fashion Week in February 2025, and he continues to merge music, fashion, and culture in everything he does.
At CURRENT•LY Global, we’re thrilled to see our talent shine in collaborations that celebrate authenticity and elevate creative voices. We can’t wait to watch BabyJo’s journey continue.
Explore the campaign on Complex Style: A Ma Maniére x Nike Air Force 1 and Air Max 95 June 2025 Release
CURRENT•LY Global Launches the Official New Website For Avehre Inc.
CURRENT•LY Global Unveils the Official Website for Avehre and Avehre Inc. Alongside the Release of His New Single, "Complicated"
CURRENT•LY Global is proud to announce the official launch of the new website for Avehre and Avehre Inc., coinciding with the release of Avehre’s latest single, "Complicated", now available on all streaming platforms.
The website, designed and developed by CURRENT•LY Global, serves as a digital gateway into Avehre’s evolving career, offering insight into his music, collaborations, media projects, and entrepreneurial endeavors. This marks a pivotal moment as he steps even further into the spotlight, both as an artist and as a leader shaping the future of creative talent.
Avehre shares:
"‘Complicated’ marks the beginning of a new chapter for me in 2025. I’m stepping from behind the scenes to being front and center—not just for myself but also for the talent I lead. I’m looking forward to sharing more of my music and my vision with the world."
Elliot Carlyle, President of CURRENT•LY Global, added:
"It has been an honor to journey alongside Avehre from the beginning of his career until now. Witnessing his growth as an artist and entrepreneur has been incredible, and it’s a pleasure to continue serving as a trusted creative resource for him and his brand as it evolves. Our partnership in talent representation and management has been nothing short of rewarding, and I look forward to the exciting opportunities ahead."
Avehre’s new single, "Complicated", showcases his signature sound and storytelling, delivering a fresh perspective on love and life. The track is now available for streaming on all major music platforms.
🎶 Stream "Complicated" now and explore the world of Avehre Inc. at www.avehreinc.com
For media inquiries or collaboration opportunities, please contact CURRENT•LY Global at management (at) currentlyglobal.com.
About CURRENT•LY Global:
CURRENT•LY Global specializes in talent representation, brand development, and creative management. With a growing roster of influential personalities in fashion, entertainment, lifestyle, and sports, CURRENT•LY Global remains at the forefront of shaping impactful stories and innovative strategies for its clients.
About Avehre Inc.:
Avehre Inc. is a multifaceted company led by recording artist and entrepreneur Avehre. The company operates across various industries, including music, media, fashion, collaborations, and technology, pushing the boundaries of creativity and innovation.
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